The Icelandic biotechnology skin care brand BIOEFFECT ® has a powerful anti-ageing EGF Eye Serum in its multi-award winning skin care line. The BIOEFFECT EGF EYE SERUM is a revitalizing formula specifically developed to target the delicate eye area. It contains a high concentration of EGF, a cellular activator which occurs naturally in human skin and turns on biological processes involved in the maintenance of healthy looking skin. BIOEFFECT is the only skin care brand in the world to boast EGF cellular activator made in plants, for higher efficacy and purity. The delicate eye area is shielded by some of the most vulnerable skin on the body. The skin around the eyes also bears the brunt of years of facial expressions. Combine that with environmental factors, sun exposure and genetics, and the eyes are one of the first places where volume, radiance and luminosity lose out to wrinkles, sagging and fine lines. This is why BIOEFFECT EGF EYE SERUM is an invigorating multi-tasker, specifically developed to target this area of concern. The refreshing, gel-like formulation immediately rebalances moisture levels around the eyes – leaving the skin looking radiant and firm– while providing long term, anti-ageing effect.

Double blinded, placebo-controlled clinical trials of the BIOEFFECT EGF EYE SERUM revealed that among 70% of participants there was an increase in collagen intensity at the eye area, 73% saw improved elasticity, and with 70% of users wrinkles diminished. 86% of participants in a user survey felt the BIOEFFECT EGF EYE SERUM provided a refreshed complexion.

Most eye creams come in jars or bottle packaging that are compromised by direct contact of the bulk of the formulation to the skin. The unique dispensing mechanism of BIOEFFECT EGF EYE SERUM maintains the integrity of the cellular activators inside, releasing the right dose needed for one application, and keeping the rest of the product free from exposure to the skin. The steel roller ball provides a soothing application of the serum and leaves the skin feeling refreshed and the eye area appearing brighter.

The BIOEFFECT skin care products are the culmination of more than 10 years of research by a pioneering biotechnology company in Iceland. The BIOEFFECT brand is the first to contain EGF made in plants. EGF is naturally forged in barley seeds grown in volcanic pumice and nourished with pure spring water in state-of-the-art greenhouses in Iceland. The green biotechnology ensures that the cellular activators included in the BIOEFFECT skin care products are more pure and stable than cellular activators produced in traditional production systems.

BIOEFFECT EGF Eye Serum, R990 is available from selected Placecol Skin Care Clinics nationally and online at and Takealot.



Susann is a travel, parenting, beauty and lifestyle blogger in Johannesburg, South Africa.

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