“Developmental Toys” is the latest buzz-word in terms of parenting – and for good reason.

Prima Baby is proud to announce a brand new range of baby toys – Little Tikes, who is making products for the littlest ones in your household with the newest range, Little Tikes Baby.

We know moms are hyper-focused on their child’s development from week to week, but we also know that it can be incredibly difficult to find toys that can actually aid in developmental play.

Each “Designed to Develop” product helps baby achieve a primary developmental milestone.  Little Tikes Baby has partnered closely with child development experts to ensure each product delivers on its promise.

There are three different segments within the line — soothe, stimulate, and strengthen — each honing in on what is most important to moms and babies in the first six months:

• The ‘soothe’ segment features products designed to help calm and nurture baby.
• The ‘stimulate’ segment highlights items designed to awaken baby’s senses through sight, touch, and sound.
• The ‘strengthen’ segment is all about products designed to build baby’s strength during tummy time.

Nothing can replace quality playtime with your baby.  We’re proud that Little Tikes Baby products can be a helpful part of those special moments!

All products are available at Hamleys Baby Divisions (Eastgate, Sandton, Menlyn, Mall Of Africa, V&A Waterfront and Greenstone.), Selected Kids Emporium stores, www.takealot.com , www.loot.co.za , www.netbaby.co.za , www.simplicity.co.za and www.thebabyzone.co.za.