Saying that I am excited about the new Barbie movie is a gross understatement! According to a an article I came across, the set creators of “Barbie The Movie” took their dedication to the next level by incorporating an unprecedented amount of pink into every aspect of the film. So much so, in fact, that it reportedly caused a temporary shortage of pink in the market – and let me tell you, I find that absolutely awesome!

Let me tell you, I want that MEGA Barbie Dream House. I have all the other Mega Barbie sets and just love building them with Lexa. I know that Lily would absolutely freak out if I bring home the Hot Wheels Barbie Corvette remote control car – no Barbie will have to take a Jeep ever again.

Mattel, Inc. (NASDAQ: MAT) announced today a new collection from across the portfolio of Mattel brands inspired by the highly anticipated “Barbie The Movie”. Created in partnership with Warner Bros. Pictures, Barbie The Movie debuts in theaters nationwide on July 21st.Fans can now take home a part of Barbie The Movie and play out even more stories with toys from brands including UNO®, Hot Wheels®, Fisher-Price®, MEGA™, and Barbie. 

The line of “Barbie The Movie” dolls features look fans will see in the movie, reflecting the signature styles of Barbie, Ken, and new characters as they traverse through Barbie Land and beyond. The collection emulates the Barbiecore™ and Ken-ergy™ felt in the feature film, from their first-look outfits to the matching sets worn in the movie. The collection features several recognizable and must-have accessories, including a mini replica of Barbie doll’s iconic three-story Dreamhouse™ from MEGA and a stunning pink RC Corvette® from Hot Wheels. 

“Barbie The Movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President, and Global Head of Barbie & Dolls, Mattel. “The new line of Barbie The Movie Mattel toys perfectly captures the fun and joy of Barbie that is at the heart of the film. This collection allows fans of all ages to celebrate their favorite characters and scenes from the movie. What an incredible way to kick off the summer of Barbie!” 

Barbie The Movie doll line includes:  

  • Barbie The Movie Doll Pink Gingham Dress: Models a vintage-inspired pink and white gingham dress, complete with daisy chain necklace and pastel pink heart-adorned pumps. 
  • Barbie The Movie Ken Doll Pastel Stripe Matching Set: Wears a beachy, pink and mint green striped matching set with surfboard in tow. 
  • Barbie The Movie Doll Plaid Matching Set: Touts an impeccably coordinated three-piece matching pastel plaid set with puffy skirt, cropped jacket, and matching blouse. 
  • Barbie The Movie Ken Doll Denim Matching Set: Clad in an all-Demin look with an open vest and matching light wash jeans, featuring a glimpse of iconic Ken boxers.  
  • Barbie The Movie Doll Gold Disco Jumpsuit: Shines in a sequined disco jumpsuit featuring big disco hair, metallic jewelry and golden heels. 
  • Barbie The Movie Doll Pink Western Outfit: Wears an eye-catching, Western-themed matching pink denim vest and flare jeans with a cowboy hat and boots. 
  • Barbie The Movie Doll Gloria Pink Power Pantsuit: Looks fierce in a three-piece pink suit featuring satiny blazer, matching blouse, and pinstriped trousers with fashionably split cuffs.  
  • Barbie The Movie Ken Doll Gold and White Disco Tracksuit: Embodies luxe quality and casual style in a white tracksuit with metallic gold color-blocked sleeves and a shiny “K” accent to add star power to the ensemble. 
  • Barbie The Movie Doll President in Pink and Gold Dress: Wears a full, satiny gown that features a sparkly off-shoulder bodice and shimmery gold accents that trail down her skirt.  
  • Barbie The Movie Fashion Pack: Includes three iconic Barbie outfits from the movie: a blue and white sundress, gingham pink blouse and short set, and dreamy pajama outfit.
  • Barbie The Movie Pink Corvette Convertible: Featuring a curvy retro silhouette and pink paint job, with film-inspired details like white wall tires and chrome rimes. 

Along with Barbie items inspired by the characters in “Barbie The Movie,” Mattel is also releasing a collection of products celebrating the live action feature film across the larger Mattel portfolio, including:  

  • UNO Barbie The Movie: Deck features graphics inspired by characters and scenes from Barbie The Movie – including a special “Played With Too Much” rule that will have players both discarding and drawing cards. 
  • Little People Collector Barbie The Movie: Bringing four of the film’s iconic characters down to Little People figure size and styled in memorable outfits including Barbie, President Barbie, Ken, and Gloria.  
  • Barbie The Movie MEGA Dreamhouse: Buildable replica of Barbie’s iconic 3-story DreamHouse as seen in the film, including spiral staircase, pool, and slide.  
  • Barbie The Movie Hot Wheels RC Barbie Corvette: Radio-controlled 1956 Corvette Stingray that can fit two Barbie dolls to create authentic road trips with Barbie. 
  • Barbie The Movie Hot Wheels Die-Cast Pink Corvette in 1:64 Scale: Features Barbie deco – in Barbie pink – as a Hot Wheels 1:64 scale die-cast car. 

The Mattel collection of “Barbie The Movie” products, available in collectible packaging, will be at selected South African retailers nationwide from Mid-June. 

In continued celebration of “Barbie The Movie,” Mattel will also be releasing an array of movie-themed products with over 100 brand partners across fashion, beauty, accessories and more starting this month.

The Build and Tumble Table is an exciting new toy from MEGA that offers a unique and innovative way for children to engage in block-building fun. Little builders can get creative when they build on the table. Then, they can press the buttons to activate the tumble features, knocking down their creations. Designed for kids aged 1 to 5, this table is perfect for parents who want to share in the joys of building with their little ones.

The MEGA Build and Tumble Table is Ideal for little hands, these blocks are easy to grip and easy to stack, helping to develop fine motor skills, creativity and imagination. Made with high-quality materials that are built to last, ensuring that it can withstand even the most energetic and enthusiastic builders, the Build and Tumble Table has a bright and colourful design, sure to capture the attention of young children, encouraging them to engage with the toy and explore their imaginations.

Developing Fine Motor Skills

The MEGA Build and Tumble Table is an excellent tool for developing fine motor skills in young children. By manipulating and placing the blocks on the table, children are able to develop their hand-eye coordination and fine motor control, which are essential skills for their overall growth and development.

Exploration of Critical Thinking

In addition to developing fine motor skills, the Build and Tumble Table also encourages critical thinking and problem-solving in young children. By providing them with a variety of different shapes and sizes of blocks, children are able to explore different ways of combining and arranging them, developing their spatial awareness and critical thinking skills.

Boosting Imagination and Stimulating Creativity

Perhaps one of the most significant benefits of the MEGA Build and Tumble Table is its ability to stimulate creativity and imagination in young children. With its endless possibilities for building and exploring, children are able to let their imaginations run wild and create a wide range of different structures and designs.

By allowing children to experiment with different colors, shapes, and sizes of blocks, the MEGA Build and Tumble Table encourages them to think outside the box and explore new and exciting ways of building and creating. This then helps to boost their confidence and self-esteem, allowing them to feel proud of their creations and eager to continue exploring and building.

The Build and Tumble Table from MEGA is an excellent tool for parents who want to engage in block-building fun with their children while helping them to develop critical skills and is available at leading retailers nation-wide.

WIN a MEGA Build and Tumble Table: A Creative and Engaging Toy for Young Builders

🌟 GIVEAWAY ALERT! 🌟 Unleash your child’s creativity with the MEGA Build and Tumble Table! 🎉 Answer the following question for a chance to WIN your very own MEGA Build and Tumble Table:

How does the MEGA Build and Tumble Table help develop fine motor skills in young children? You can answer on Facebook or Instagram – plus remember to tag 2 friends with your answer. Remember to follow me on social media.

Terms & Conditions

  1. The MEGA Build and Tumble Table Giveaway (“Competition”) is open to participants aged 18 and above.
  2. The Competition is open to persons residing in South Africa.
  3. To enter the Competition, participants must answer the competition question provided in the designated comment section of the social media post or blog post and tag 2 friends. Only one entry per social media channel per person will be considered.
  4. The Competition begins on 26 May 2023 and ends on 2 June 2023. Entries submitted after the specified closing date will not be accepted.
  5. One winner will be selected at random from all eligible entries received. The winner will be notified through direct message or comment reply on the social media platform or blog where the entry was submitted.
  6. The winner will be required to provide their contact details (name, address, email, and phone number) to claim the prize. If the winner fails to respond within 7 days of notification, another winner may be selected.
  7. The prize is one MEGA Build and Tumble Table, as described in the competition announcement. The prize is non-transferable and cannot be exchanged for cash or other alternatives.
  8. The promoter reserves the right to substitute the prize with an alternative of equal or greater value if necessary due to unforeseen circumstances.
  9. By entering the Competition, participants grant the promoter permission to use their name, likeness, and submitted answer for promotional purposes without any additional compensation.
  10. The promoter reserves the right to disqualify entries that are deemed inappropriate, offensive, or in violation of any applicable laws or regulations.
  11. The promoter accepts no responsibility for any technical issues, network outages, or entries not received for any reason during the Competition period.
  12. This Competition is in no way sponsored, endorsed, or administered by, or associated with, any social media platform or blog hosting platform.
  13. By participating in the Competition, participants fully release the promoter from any liability or claim arising out of or related to the Competition.
  14. These terms and conditions may be subject to change or modification at the promoter’s discretion without prior notice.

Self-expression is the way of showing who you are to the world, and it’s important to celebrate that uniqueness. When you express yourself, you show the world what you’re passionate about, what you stand for, and what you believe in. This can help you connect with others who share similar interests and values, and it can also help you feel more confident and empowered.

However, self-expression can sometimes be difficult, especially for teens who are dealing with a variety of challenges. Some of the most common issues that teens face are:

  1. Bullying: Many teens experience bullying, either in person or online. This can make them feel isolated and alone, and it can also damage their self-esteem.
  2. Body image: Teens are often self-conscious about their appearance, and this can lead to negative feelings about themselves.
  3. Academic pressure: Teens are under a lot of pressure to perform well academically, which can be stressful and overwhelming.
  4. Family problems: Many teens come from families that are struggling with issues such as divorce, substance abuse, or financial problems.
  5. Mental health issues: Depression, anxiety, and other mental health issues can be especially difficult for teens, who may not know how to cope with these feelings.

Unfortunately, some teens may feel so overwhelmed by these challenges that they consider suicide. It’s important to recognize the warning signs of suicide, such as talking about suicide, withdrawing from friends and family, and giving away possessions. If you or someone you know is experiencing these warning signs, it’s important to seek help immediately.

One way to prevent suicide is to encourage self-expression. When teens feel free to express themselves, they are less likely to feel isolated and alone. Here are some ways to encourage self-expression:

  1. Encourage creative expression: Whether it’s through art, music, or writing, creative expression can be a powerful way to express emotions and connect with others.
  2. Listen actively: When teens feel heard and understood, they are more likely to open up and express themselves.
  3. Provide a safe space: Teens need a safe and supportive environment where they can be themselves without fear of judgment or ridicule.
  4. Celebrate uniqueness: Encourage teens to embrace their individuality and celebrate what makes them unique.

As kids grow older, exposing them to inclusive content and products like Monster High enables them to recognise that each of us is unique, and learn to embrace what makes them special. Dealing with self-esteem or mental health is always a challenge, but cultivating an inclusive system of engagement and play is one way to create a more supportive and accepting world.

Toy manufacturing giant, Mattel, has announced the launch of its latest creation: My First Barbie. Since 1959, Barbie has been inspiring children with toys that encourage imagination, expression and discovery through play and this year’s line is no exception. This year, Barbie is introducing a brand-new innovation in the dolls category that will change how preschool aged children play and interact with Barbie as a character. My First Barbie, the first-ever Barbie doll specifically designed for preschool-aged children.

The My First Barbie doll features the same look and feel that Barbie fans know and love but is updated with large accessories, easy-to-dress Velcro fashions and a larger, soft doll body made for smaller hands and growing imaginations. The My First Barbie line includes easy-to-play accessories such as fashion packs, pets, bedroom playset and a teatime playset, all made for younger fans to expand storytelling themes young kids love.

The doll that boasts an array of unique features which make it perfect for little hands. My First Barbie doll is larger than a standard Barbie doll, standing at 34,29 CM compared to the standard 29,21 CM. From its soft and huggable body to its large, easy-to-style hair, My First Barbie is built for the perfect playtime experience. Mattel recognises that young children need toys that are easy to handle and safe for them. That’s why My First Barbie is made with non-toxic materials that have been tested and approved for children aged three years and above. This means that parents can rest assured that their child is safe while they play with My First Barbie. But My First Barbie is not only safe for children to play with, but it also offers many unique benefits.

For starters, My First Barbie promotes imaginative play and creativity. Children can create their own storylines and scenarios, and the doll’s versatile hair allows them to try out different hairstyles. This helps develop fine motor skills and hand-eye coordination. My First Barbie’s colourful outfit also provides visual stimulation and encourages children to explore different colours and patterns. My First Barbie’s smaller size is perfect for little hands and makes it easy for children to carry her around wherever they go.

The Mattel Global Consumer Insights team conducted an exploration on what parents look for in a doll for their preschool-aged children. The research showed that while many parents want to buy Barbie dolls for their preschool-aged daughters, some feel like their daughters aren’t old enough to play with the standard sized Barbie doll given their currently dexterity. Preschool-aged kids want to brush hair, change outfits, and tell stories but may require help from an adult with the traditional Barbie scale.

In fact, nearly 60% of parents who had not yet purchased Barbie dolls for their 3-year-old daughters cited concerns with dexterity.* Based on description alone of the My First Barbie doll, 94% of parents were interested in purchasing the doll for their daughter.*

Parents also indicated that they are likely to choose a toy for their daughter based on a favorite character, and this ‘favorite’ status is often driven by content exposure. This finding led to the creation of My First Barbie YouTube content, the first Barbie animated special designed for preschoolers. Inviting younger kids to ‘meet’ Barbie and be introduced to her inspiring world.

In addition to its unique features, My First Barbie also has an affordable price point, making it a great option for parents who want to introduce their child to the wonderful world of Barbie without breaking the bank. This new doll is sure to bring joy and delight to any child’s playtime, while also providing a safe and educational experience. You will see the smile on your child’s face grow as they begin their journey into imaginative play!

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honouring over half a dozen women worldwide who are leaders in STEM with one-of-a-kind role model dolls made in their likeness. Barbie knows that seeing is believing – and access to successful female role models in STEM is essential for children to build and maintain an interest in the industry.

Women make up less than one-third of the STEM workforce,* and it’s proven that girls are systemically tracked away from STEM throughout their education.** To show girls that they can be anything, Barbie is proud to continue its commitment to recognizing female role models and highlighting careers which are historically underrepresented by women.  

“Barbie is dedicated to showcasing women who are role models from all backgrounds, professions, and nationalities so that girls around the world can see themselves in careers that might not always seem as accessible,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “STEM is a field where women are severely underrepresented, and our hope is that honouring these seven leaders in science and technology will encourage girls to follow their passion in this field. This International Women’s Day, we’re proud to continue our work in closing the Dream Gap and reminding girls of their limitless potential.”

The Barbie brand’s lineup of global female role models includes three exceptional sisters from the United States – Susan, Anne, and Janet Wojcicki – who can serve as inspiration in a variety of STEM fields for the next generation of women leaders. The full global lineup being honoured with one-of-a-kind Barbie dolls made in their likeness includes:

  • Susan Wojcicki (United States): Longtime YouTube CEO
  • Anne Wojcicki (United States): Co-Founder and CEO of 23andME
  • Janet Wojcicki (United States):  Professor of Pediatrics and Epidemiology at the University of California, San Francisco
  • Katya Echazarreta (Mexico): Electrical Engineer and Science Show Host
  • Dr Maggie Aderin-Pocock (United Kingdom): Space Scientist and Science Educator
  • Prof Dr Antje Boetius (DE): Marine Researcher and Microbiologist
  • Yinuo Li (China): Co-Founder of ETU Education

“It feels surreal that my family’s stories might interest and impact the lives of girls worldwide. My sisters were some of my strongest role models growing up and we all built careers based on our interest in STEM. Our parents fostered independence and a belief that we could truly be anything we wanted to be when I grew up, but most important was to pursue a passion,” said Anne Wojcicki, Co-Founder and CEO of 23andME. “I’m honoured to celebrate International Women’s Day this year with Barbie alongside my family and these other powerful women in STEM leadership roles. I hope that sharing our stories encourages young girls to try something new, face something that may scare them, and look at challenges as exciting opportunities.”

“I understand first-hand that role models are essential for young girls to see what’s possible. When I was starting my career, I struggled to find inspiring stories of other women excelling in STEM – and especially in epidemiology,” said Janet Wojcicki, Professor of Paediatrics and Epidemiology, UCSF. “I have been impressed with the increasing global relevance of Barbies for girls from all communities and seen first-hand through my work the relevance of Barbie for sub-Saharan African and Latinx girls. I’m honoured to serve as a Barbie role model this year and help children worldwide see women in places that they might want to be in one day.”

“Growing up, I didn’t imagine that I would have a career in tech,” said Susan Wojcicki, Longtime YouTube CEO. “My sisters and I found jobs we love and discovered how creative and fulfilling careers in STEM can be for women. I spent nearly 25 years working at Google and nine years as the CEO of YouTube, and it was an incredible experience. I hope Barbie’s International Women’s Day celebration will remind girls around the world that they can do anything.”

Barbie worked with Susan Wojcicki on a YouTube-produced custom “Short” content. In the video, Susan answers questions on empowerment and shares the lessons she’s learned along the way to becoming a top tech CEO.

In addition, Barbie will pay tribute to all these global role models through a special episode of the Barbie You Can Be Anything Series – an inspiring digital series featuring conversations with female role models – with Anne Wojcicki as she shares the fun of science, genetics, and DNA with kids from the Boys and Girls Club.

In further commitment to leveling the playing field for girls globally, Barbie established the Barbie Dream Gap Project in 2018, a multi-year global initiative created to raise awareness around limiting factors that prevent girls from reaching their full potential. Since launching, the brand has committed over 1.5 million dollars through the Barbie Dream Gap Project to nonprofit partners on a mission to achieve equality by fueling education, leadership skills and mentorship opportunities for girls.

* According to the United States Census Bureau
** According to the American Association of University Women


“Star Wars: Young Jedi Adventures” Premieres on Disney+ and Disney Junior on May 4

Disney+, Disney Junior, and Lucasfilm has announced that Star Wars: Young Jedi Adventures” will premiere on Disney+ and Disney Junior (DStv channel 309) on May 4, 2023. Set during The High Republic era, the animated series follows Jedi younglings as they study the ways of the Force, explore the galaxy, help citizens and creatures in need, and learn valuable skills needed to become Jedi along the way.  

Disney+ and Lucasfilm also released two stills from the series, which include Master Yoda, Jedi younglings Kai, Lys, and Nubs, and their friends Nash and RJ-83 on planet Tenoo. The second image shows Lys, Kai, and Nubs during a training sequence. 

Produced by Lucasfilm for Disney+ and Disney Junior, “Star Wars: Young Jedi Adventures” is executive produced by Lucasfilm’s James Waugh, Jacqui Lopez, and Josh Rimes. Michael Olson (“Puppy Dog Pals”) is showrunner and executive producer; Elliot M. Bour (“Elena of Avalor”) is supervising director and co-producer; Jeannine Hodson (“Puppy Dog Pals”) is producer; and Lamont Magee (“Black Lightning”) is consulting producer. 

“‘Star Wars’transcends generations; fans of all ages deeply connect with its imaginative worlds, mythic stories, and unique characters,” says James Waugh, “Star Wars: Young Jedi Adventures” executive producer and Senior Vice President Franchise Content & Strategy at Lucasfilm. “When developing ‘Star Wars: Young Jedi Adventures,’the first‘Star Wars’ series created for preschoolersthe creative team never stopped thinking about how this show may be a ‘youngling’s’ first step into a larger world and their first time experiencing the limitless potential of the ‘Star Wars’galaxy. The show’s characters, tone, and the life lessons woven throughout each episode were written just for them, and our talented team was committed to honoring the cinematic legacy while staying true to the expectations of parents for the youngest of audiences.” 

Alyssa Sapire, Senior Vice President, Development, Series, Strategy, Disney Junior: “Our collaboration with Lucasfilm on this series is an amazing opportunity to introduce this universally cherished franchise to a younger generation. As an early entry point into ‘Star Wars,’ we have created a series with exciting new and familiar characters and storylines that highlight the values of compassion, teamwork, and friendship, which are important elements for all of our Disney Junior programming.”

Star Wars: Young Jedi Adventures” stars Jamaal Avery, Jr. as Kai Brightstar, Juliet Donenfeld as Lys Solay, Dee Bradley Baker as Nubs, Emma Berman as Nash Durango, Jonathan Lipow as RJ-83, and Piotr Michael as Master Yoda. 

Star Wars: Young Jedi Adventures” will debut on Disney+ and Disney Junior on May 4, 2023. 

Playing card games is a timeless pastime enjoyed by all ages. From improving cognitive and motor skills in children to providing therapeutic benefits for adults, the benefits of card games are numerous. Card games have been around for centuries, with the earliest reference dating back to 10th century China. Though once regarded as luxury items only available to the rich, card production costs have significantly reduced, making them a popular choice for traditional games.

In addition to being entertaining and relaxing, card games offer hidden learning opportunities. Playing with cards can help children develop their motor skills, including dexterity and eye-hand coordination. Cognitive skills are also enhanced by playing card games, from memorization to matching numbers, pattern recognition, and the promotion of complex mathematical concepts. Card games can even foster emotional intelligence, allowing children to take part in friendly competition, while practicing patience, fair play, and communication skills.

The colours and numbers on cards also offer educational benefits, such as improving a child’s numerical identification and comparison skills. Therapists working with children during play therapy often use card games to build a therapeutic relationship, facilitate emotional growth, and even teach new skills. Card games can also be used during online therapy sessions, making them an excellent alternative to electronic games and a healthy way to limit screen time. So why not grab a deck of cards and enjoy the social, emotional, and cognitive benefits they offer?

Fisher-Price Eco Rock-A-Stack turns Learning & Development into an Eco-Friendly Play Time.

Every year, approximately 26.8 million toys are discarded, causing a growing negative impact on the environment. Since many of these toys are constructed from plastic, which is generally believed to be durable, robust, and washable, Mattel is endeavoring to change this trend by creating eco-friendly products, such as the Eco Rock-A-Stack.

Locating goods that are designed with sustainability in mind can be challenging. However, selecting environmentally friendly options can now commence before a child is born, benefiting both eco-conscious consumers and parents seeking safe toys that encourage learning and development.

The classic Fisher-Price Rock-a-Stack is recognized for its bat-at-rocker foundation and five vibrant rings that can be grasped and piled. This adorable present package is brimming with hands-on play that fosters dexterity, hand-eye coordination, and problem-solving abilities for infants aged six months and up.
Now, made from sugar cane, with at least 90% of the ethanol extracted, this popular toy is reducing your carbon footprint and plastic waste impact on the environment. Additionally, as a grasping, stacking, and sorting toy, it helps to cultivate fine motor skills and problem-solving abilities for infants aged six months and above.

Join Lexa and Lily as they open and explore the exciting Barbie Color Reveal (little) Mermaid dolls! These dolls come with a unique surprise element – their color is hidden, and the girls get to discover it as they unbox each toy. Along with the doll’s color, the girls will also reveal the beautiful and unique mermaid tail. If you’re a fan of Barbie dolls and all things related to mermaids, you won’t want to miss out on the fun and excitement of this unboxing video. So sit back, watch in anticipation, and hit the like and subscribe button to keep up with more exciting toy videos from Lexa and Lily!