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optiphi® Helix DNA tests

(press release) At optiphi® we believe in a holistic approach to good health by increasing one’s perception of intrinsic contributing factors. Intrinsic analysis of your DNA and systems provides a roadmap on how to design your diet, supplement, lifestyle and exercise regimes. DNA analysis takes the guesswork out of what is optimal for you personally. All of these factors are tightly linked, and all need to be considered when looking at improving your overall health.

Your unique genetic results allow for actionable interventions to:

  • Improve your skin care regime
  • Decode a healthy lifestyle just for you
  • Tailor make your unique nutritional therapy
  • Support your hormone metabolism
  • Create awareness to the potential risks associated with Breast, Ovarian and Prostate Cancer

The optiphi® Helix DNA tests include:

optiphi® Helix Skin Report

Identifies unique genetic markers which indicates your genetic predisposition to certain skin characteristics. These polymorphisms may affect the expression or function of certain genes making you more susceptible to certain skin conditions or characteristics.

Six skin categories investigated;

  • Wrinkles, volume loss and glycation
  • Dermal sensitivity and detoxification
  • Inflammation of the skin
  • Oxidative stress
  • DNA protection and repair
  • Pigmentation and sun sensitivity

optiphi® Helix Diet Report

Identifies unique genetic markers which indicate your genetic predisposition to the metabolism of certain macro- and micronutrients. It also identifies any possible food sensitivities that you may have.

Five main categories considered ;

  • Metabolism and fat sensitivity
  • Carbohydrate responsiveness
  • Glucose and insulin sensitivity
  • Energy regulation and exercise response
  • Food and nutrient responses

optiphi® Helix Health Report

Identifies unique genetic markers which indicate your genetic predisposition to certain health risks.

Eight health risk categories considered:

  • Oxidative Stress
  • Detoxification
  • Insulin Sensitivity
  • Inflammation
  • Bone health          
  • Lipid metabolism
  • Methylation
  • Iron Overload and blood clotting

optiphi® Helix Breast, Ovarian or Prostate Cancer Report

The intention of this genetic test is to screen a panel of markers that is commonly associated with the development of breast cancer, and secondary to that ovarian and prostate cancer. Screening of these markers creates awareness of the potential genetic risks associated with these cancers.

The optiphi® test looks at an exclusive panel of higher penetrance markers across seven genes that raises the odds in breast cancer risk significantly, according to global research. For every mutation detected, the risk increases statistically.

optiphi® has selected a smaller panel of markers in the BRCA1, BRCA2, ATM, CHEK2, TP53, NBN and PALB2 genes which together contribute to an increased genetic risk.

optiphi® Helix Hormone Report

Indicate your genetic predisposition to certain risks which could affect your hormone balance. These unique markers are known as single nucleotide polymorphisms (SNPs) that occur in your genetic code. These variations may affect the expression or function of certain genes making you more susceptible to certain conditions or characteristics. Based on the variations detected, certain characteristics may be a high priority area for you.

Several areas affecting hormone metabolism and balance are considered, namely;

  • Steroid hormone metabolism
  • Methylation and endocrine function
  • Xenobiotic metabolism
  • Autoimmune thyroid disease

For further information on how to book your DNA Test, visit www.optiphi.com

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Are our face masks suffocating our skins?

The low down on what happens and how to combat the effect. [Brought to you by Placecol and Skinderm]

Our skin is a living and breathing organ. In fact, it is our first line of defense against the world. Keeping our skin strong and healthy helps us to ultimately be strong and healthy too.

Our skin can’t breathe as the mask forms a barrier to free movement of air. In addition, when we exhale our breath is made up of various gases one of the highest concentrations is nitrogen gas.

Excess exposure to nitrogen leads to unhappy skin as nitrogen is an irritant and is corrosive, leading to sensitivity and skin irritation.

Sweating releases toxins onto the skin and with nowhere to go they interact with the biome creating imbalance on the skin and causing skin irritation and breakouts. That is why PH balancing our skins is more important than ever.

Breakouts have become common for many, due to unhealthy environment created on the skin. Altered PH, high toxicity and sweating are a few of the culprits.

Sensitivity for many is also evident, partly due to the basic fact that the environment under the mask is not ideal, some masks are treated with antiviral/antibacterial components which can create sensitivity.

Barrier impairment is also evident due to constant friction of the mask against the skin as well as the general change to the skin’s homeostasis.

Touching the face to adjust the mask leads to exposure to the virus and other bacteria as well as day to day dirt and impurities. People are touching their faces more and more which is completely against protocol but they are often not cognoscente of the risk and it becomes a habit we consciously have to break.

The Placecol and Skinderm Solution

  1. PH balancing the skin is more important now than ever. Our skins PH is optimum at a ph of 5.5. This is in fact acidic and is part of our skins natural defense mechanism.
    When the homeostasis of our skin is disrupted ad our ph is altered it leads to a cascade of problems on our skins as the biomes [present on our skins to protect us die off and harmful ones grow due to the change in environment. Placecol Calming Mist/ Illumine Anti-oxidant mist/Skinderm Pure Toner
  2. Effective cleansing is imperative: The way we cleanse our skin is essential. We must use a good quality cleanser that is PH balance and gentle and non-stripping. Our cleansers should be part of the skin’s recovery process. Clean start facial wash/clean start facial milk Skinderm Pure cleansing milk /Skinderm pure cleansing gel
  3. Double cleansing in the evenings is recommended
  4. Anti-oxidant power
    Placecol and Skinderm are full of powerful botanicals delivering exceptionally high levels of anti-oxidants to boost skins immunity
  5. Desensitizing serums are necessary to reduce the irritation we are all experiencing on our skins. Placecol Rescue therapy and Skinderm Calming Elixir refresh and calm the skin with anti-inflammatory and refreshing menthol as one of the key ingredients.
  6. Hydrating serums and masks replace hydration lost by revolumising the skin. Placecol Optimum hydration mask or Skinderm hydrating repair mask. Use this as a nigh-time sleep mask
  7. Clay masks help to deep clean the impurities from the pores so as to minimize breakout. Try Placecol’s 2 in one clearing clay mask which is a 2 in 1 product combining dep cleaning clay with spherical exfoliation beads or our Skinderm pure clarifying mask.
  8. Gentle exfoliation helps the skin however over exfoliation or aggressive exfoliation damages the skins barrier function and will make it more susceptible to sensitivity and breakouts. Our gentle exfoliating refiner from Placecol or Skinderm’s Glo pads are gentle exfoliators with no aggressive granules but rather harnessing the natural acids from nature.
  9. High quality masks from breathable fabrics as natural as possible with minimal synthetics as the more synthetic the more irritation and sweating.
  10. Give sufficient time when safe to do so to remove the mask and breath in oxygen rich air
  11. Make sure mask fits comfortably
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Better instant prints now a reality with new FUJIFILM instax mini 11

FUJIFILM South Africa is proud to announce the launch of the instax mini 11, the highly anticipated follow-up to 2017’s best-selling mini 9. The mini 11 instant camera provides on-the-spot photo printing and comes with a number of features never seen before on instax mini cameras.

New features for better photos

The new instax mini 11 is the first entry-level model to feature the ‘Automatic Exposure’ function, providing better-looking photos in darker lighting conditions. Here the camera automatically senses the level of ambient light when the shutter button is pressed, optimising the shutter speed and flash output according to the surrounding brightness. The result is less flash ‘blowout’ indoors, with both the subject and background now correctly exposed.

Another feature that makes taking instax photos easier than ever before is the Selfie Mode, which is ideal for both selfies and close-ups photos. On the previous instax mini 9 camera, an adapter needed to be placed on the lens for selfies. On the new mini 11, the Selfie Mode can be activated by simply pulling out the front-end edge of the lens after powering the camera on.

Users will see the “Selfie On” mark on the edge of the lens, with the mini 11 now able to take photos at a closer focussing distance, around 30-50cm away. They can also conveniently frame their selfie by checking the little mirror panel on the side of the lens for composition.

Even more fun than before

The instax mini 11’s rounder, softer and compact style builds on the popular design of its mini 9 predecessor. The mini 11 is actually smaller in size than its older sister, making it easier to carry around, also weighing a bit less at 293g (without batteries, strap, and film). All said, it’s a fun looking camera, with contrasting design elements on the mini 11 achieved by using a different material around the lens from the rest of the camera body.

Those looking to customise their mini 11 can do so via two included accessories – a glow in the dark button and a jewel button which can be placed on top of the shutter button. There’s also a colour coded strap included in the box which fits around the wrist.

Powering the mini 11 are two AA-size alkaline batteries (included), able to provide enough battery life for 100 exposures. Talking of which, the mini 11 is just as quick to print out your photos, with an instax mini print ready in about 90 seconds after the shutter button is pressed.

Price and Availability

To capture a photo and see it develop instantly remains a satisfying experience. But being able to give that print to a friend or a loved one is what instax instant photography is all about – don’t just take, give!

The FUJIFILM instax mini 11 is coming to South Africa in five pale tone colours, namely Blush Pink, Sky Blue, Charcoal Gray, Ice White and Lilac Purple. The camera will be available locally in select retail stores and online starting mid-July 2020, retailing for R1 199 (incl.VAT), or as a kit with one pack of instax film (10 prints) for R1 349 (incl. VAT).

Fans of the instax will be happy to know that it will come with a range of accessories, including new camera cases and photo albums.

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THE TIMBERLAND MONOCHROME PACK HAS ARRIVED

The Winter ‘20 monochrome selection from Timberland comprises a number of key influences and innovations, resulting in a comprehensive and accessible offering. For the refined customer, this season, the brand offers a selection of black and white footwear styles with functional details and a sophisticated aesthetic. Key features include materials like waterproof shells and nubuck leather, as well as styles made using ReBotl, a fabric created from recycled plastic bottles.

The two-tone Premium Puffer Boot is ideal piece to make a bold fashion statement. Fully waterproof and insulated, with rubber lug treads to power through winter weather, these 6-inch boots feature quilted panels with the timberland logo for a unique cold-weather style. This boot is also made from Primaloft insulation, an eco-conscious insulation which not only keeps your feet warm but is also made from 60% recycled plastic. This puffer retails at R3999.

The Brooklyn Alpine Chukka is for all sneaker enthusiasts who want to take nature to the streets. It is also made from the Timberland ReBOTL material, this is where the millions of recycled bottles collected across the globe are turned into yarn to create ReBOTL material. This style truly depicts its natural flare while ensuring breathability with its mesh lining and its durability through its rubber outsole. This chukka is available in various colourways and retails at R2999.

The Brooklyn Fabric Oxford is the perfect loungewear sneaker. The sneaker has a mesh lining and a rubber outsole. It spots a bold Timberland logo detailing on the front as well as on the side. The Brooklyn Fabric Oxford is made with Aerocore energy system, which is a lightweight sole that provides the wearer with comfortable cushioning allowing you to be on your feet for longer. This also comes in various colourways and retails at R2799.

The Timberland Euro Sprint Hiker is a perfect lace-up boot. The padded collar and EVA midsole provide ultimate comfort. It has the Timberland logo extending around the back giving the boot a bold look. The logo is also embossed on the tongue of the shoe which ties the look together. This boot is available in dark grey and white and retails at R2999.

The Timberland Authentic Waterproof Boot is a perfect Winter boot. The upper is made from a Silver-Rated tannery and mesh fabric. It has a 50% recycled PET lining and waterproof membrane which makes it ideal for our unpredictable winters. The double buckle on the boot elevates the shoe, giving it a trendy utility feel. This bold boot retails at R4399.

The 6-Inch Timberland Icon is a staple in the Timberland family. this waterproof boot is made with seam-sealed construction and a rubber outsole. The velvet collar has Timberland branding which extended around the back of the boot creating a street style statement. This boot has 200 grams of PrimaLoft eco-conscious insulation to keep your feet extra warm. The satin laces and detailing add a feminine finish to the boot. This boot is available in black and white and retails at R3999.

The Delphiville Knit Sneaker is Timberland’s take on the knit sneaker trend. The sneaker has a dual density lightweight EVA midsole for all-day comfort, lightweight cushioning, and shock absorption. The sneaker also comes in Light Grey and White and can be easily paired with your winter loungewear. This trendy knit sneaker retails at R2099.

The Marblesea leather sneaker pairs also well with loungewear, this sneaker is also made from the ReBOTL material and has a 50% recycled PET lining. It has flat branded cotton laces, with a heel height of 3.5cm and a rubber outsole. This feminine sneaker retails at R2299.

* These styles are available online and at selected Timberland outlets.

About Timberland

Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland® brand is the core belief that a greener future is a better future.This comes to life through a decades-long commitment tomake products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, www.timberland.co.za follow us @timberland_south_africa. Timberland is a VF Corporation brand.

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Burt’s Bees® Classics Collection Time-Tested Originals

It’s simple – products that work become classics. Formulated with time-tested natural ingredients like Beeswax, Shea Butter, and botanical oils and extracts, the products in Burt’s Bees’ Classics Collection were instant cult favorites when they launched—and have remained classics ever since. Many of the products in the collection were first conceived more than 20 years ago in Burt and Roxanne’s kitchen, using what would become iconic Burt’s Bees ingredients like wax from Burt’s beehives. Years later, these original simple, effective products are still beloved because they’re just that—simple and effective. The products have truly stood the test of time, becoming essentials in countless fans’ routines because they work natural wonders. Some beauty products come and go—these came and stayed.

Key Ingredients:

  • Shea Butter
  • Botanical Oils, including Sesame, Borage, Macadamia, Rosehip and Sunflower

Key Claims:

  • Moisturizes and softens with Shea Butter and botanical oils
  • Gentle enough for everyday use
  • 100% Natural

Burt’s Bees® Shea Butter Hand Repair Cream is available through Takealot and DisChem.
Burt’s Bees® Shea Butter Hand Repair Cream is Priced from R 215.

Burt’s ­Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing.

Join the buzz on Instagram and Facebook : @BurtsBeesZA.

#PressRelease

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Burt’s Bees® Classics Collection – Coconut Foot Cream

It’s simple – products that work become classics. Formulated with time-tested natural ingredients like Beeswax, Shea Butter, and botanical oils and extracts, the products in Burt’s Bees’ Classics Collection were instant cult favorites when they launched—and have remained classics ever since. Many of the products in the collection were first conceived more than 20 years ago in Burt and Roxanne’s kitchen, using what would become iconic Burt’s Bees ingredients like wax from Burt’s beehives. Years later, these original simple, effective products are still beloved because they’re just that—simple and effective. The products have truly stood the test of time, becoming essentials in countless fans’ routines because they work natural wonders. Some beauty products come and go—these came and stayed.

Pamper and smooth even the driest feet with this deeply-penetrating foot cream.

nriched with a softening blend of Coconut Oil and nourishing botanicals, this cream will help prevent and protect dry, cracked and rough skin while daily providing a refreshing dose of Peppermint to tired, hard-working feet.

Key Claims:

  • Revives and rejuvenates dry feet with Coconut Oil
  • Refreshes with Rosemary and Peppermint Extracts
  • 99.4% Natural

Burt’s Bees® Coconut Foot Cream is available through Takealot and DisChem. Burt’s Bees® Coconut Foot Cream is Priced from R 250.

Join the buzz on Instagram and Facebook : @BurtsBeesZA.

Burt’s Bees® Classics Collection – Coconut Foot Cream

Burt’s ­Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing. 

#PressRelease

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