Do I worry about my face aging? I most certainly do. I study any overnight wrinkles and pay extra attention to them in an effort to disappear them. I’m sensitive to when my eldest daughter in all her innocence tells me to put cream on “else you face will get ugly”.

I use some of the best products available to look younger than my real age. I use a combination of drugstore and Placecol mostly right now.

I love Placecol products. It’s a bit of nature combined with science – and it works.

Placecol Moisture Hold Therapy Intense Moisture Restoring Serum 30 ml R330

A long-lasting hydration serum specially formulated to restore moisture and suppleness to dry, sensitive and dehydrated skin. Benefits include:

  • Promotes collagen integrity
  • •Enhance skin density & elasticity
  • •Increases skin hydration and moisturise the epidermis for 24 hours
  • •Exhibits a high, immediate and long lasting moisturising effect
  • •Soothes and calms irritated skin
  • •Comprise of anti-microbial properties

Placecol Excellence Gravity Solution 25 ml R750

Placecol’s superior solution for lifting and firming skin. A powerful blend of eight age-defying active ingredients to give the face a visible lift, while strengthening sagging skin to improve its resistance to gravity. This ground-breaking solution tightens, firms and plumps up the skin, gently erasing fine lines and reducing wrinkles. With a unique blend of plant extracts and irritant-free Retinol to stimulate and reinforce the skin’s restructuring processes, the result is younger looking and revitalised skin. Benefits include:

  • Tightening and firming
  • Reduction in fine lines and wrinkles
  • • Increase in hydration plumpness and volume
  • • Radiance boost
  • • Increase in skin density
  • • Revitalises tired skin
  • • Anti-oxidant protection

Placecol has a few tips to share on how to maintain your youthful looks:

  • Keep hydrated
    8-10 glasses of water daily will flush and clear out toxins in your body and keep your skin radiant and glowing.
  • Smile and laugh
    Smiling and laughing works the muscles in your face and body and increases endorphins, helping to reduce
    stress, keep you looking younger, and strengthen your immune system.
  • Exercise
    Just 30 minutes of walking a day can help slow down the effects of ageing.
  • Get plenty of sleep
    7 to 9 hours is ideal to allow your body enough time to rest and rejuvenate.
  • Feel the Love
    Love is a powerful emotion! Expressing and sharing love with a partner, family member, child, bestie or even
    your pet, benefits you mentally, physically, socially and spiritually.
  • Use Placecol Moisture Hold Therapy
    To restore lost moisture and add suppleness to dry, sensitive or dehydrated skin.
  • Start using Placecol Excellence Gravity Lift Serum
    With 8 active age-defying ingredients for a visible face lift and to strengthen sagging skin.

#gift #Placecol #AntiAgeingSOS

Isn’t it time we all get back into a salon? I finally did! I’m glad I had the courage to go, because I really needed it.

It wasn’t until I walked into Placecol at Kyalami Corner that I realized just how much I’ve missed the life before. The one where you didn’t give a second thought about booking a facial. And I cannot describe just how much I’ve missed the smell of beauty products, ambient music you just get at spas and beauty salons, or the feeling of being spoilt with someone expertly taking care of your face.

I have the vaccination and I’ve had Covid but I also know that beauty professionals carry the same hygiene routine as you would find in a doctor’s office. I felt confident enough to lie there with eyes closed and to just enjoy a facial.

Afterwards my skin felt as if it was bursting with hydration – something it needed after 2 months of home renovations, moving and exams for my degree. I had let my beauty care slide since all of this started.

What I love about Placecol is that they know skin. They have product and treatment lines for concerns that real people have. There are no frills, they just have products that work and they can help to identify the products you really need during a consultation.

Keep an eye on their social media pages, because they always have a promotion or initiative that makes an hour at one of their salons even more affordable. You can also visit their treatments page here.

*My facial was sponsored, but my opinion and courage was my own.

How does the cocoa mask benefit your skin in this facial?

The Hydro Cocoa Facial is an intensive moisturising treatment that combines SOFT LASER® with a rejuvenating cocoa mask to provide long-lasting hydration, restore moisture and suppleness, especially to dry, sensitive and dehydrated skin.

  • Cocoa contains high levels of anti-oxidants that protect your skin against free radical damage. It has anti-ageing properties, and assists in cellular healing to help protect and repair your skin.
  • The anti-inflammatory properties in cocoa assist in soothing sensitive skin.
  • Cocoa is rich in Vitamins A, C, E, B, and D, which are all highly beneficial for the overall wellbeing and health of your skin.
  • Cocoa contains high levels of the zinc, which helps fight against bacteria that can cause skin breakouts.
  • Cocoa contains fatty acids, which naturally moisturise the skin, leaving it soft and supple.

The Placecol Hydro Cocoa Facial takes advantage of the wonderful properties of chocolate combined with the benefits of a facial treatment to leave your skin hydrated and supple, making it the ideal facial for you this winter. Hydro Cocoa Facial Available at selected Placecol, Dream Nails Beauty, and Perfect 10 salons nationwide. Price R425.

The facial includes the following steps:

  • Double cleansing.
  • Enzyme exfoliation.
  • SOFT LASER® (a mechanical device) which stimulates the biological processes of the skin, resulting in a radiant and glowing complexion.
  • Application of a bespoke chocolate alginate mask.
  • Relaxing neck and decollate massage.
  • Moisturiser is applied to nourish and lock in moisture.
  • A protective SPF layer is applied as a final step.

Placecol Clean Start Facial Milk 150ml – R295

Soothing and Hydrating Cleansing Milk. Cleanse your skin like a salon professional with this soothing cleansing milk that gently but effectively removes waste and skin impurities on a cellular level, while preserving moisture to leave your skin feeling clean and comfortable. Soothing and hydrating cleanser with lactic acid from real milk.

Placecol Barrier Protect Day 50ml – R420

A deeply nourishing day moisturizer specifically formulated to assist with improving skin barrier function. An ideal moisturizer for dry and sensitive skin, making the skin stronger and more resilient. Regular use will assist with improving skin texture, resulting in comfortable, hydrated skin.

Placecol Gentle Exfoliating Treatment 30ml – R360

Safe and Gentle AHA Exfoliant. A concentrated exfoliating serum that contains safe glycolic AHA acids to gently but effectively remove dull, dry, and dead skin cells. AHA acids promote improved cellular activity and as the skin regenerates, fine lines and wrinkles are visibly reduced, leaving the skin rejuvenated and glowing.

Glycolic acid gently exfoliates your skin, combining its anti-aging benefits with Pentavitin to improve cellular activity and as the skin regenerates, fine lines and wrinkles are visibly reduced, leaving the skin rejuvenated and glowing. The addition of Niacinamide acts as a potent antioxidant and helps reduce the signs of pigmentation, assists in evening out skin tone.

Placecol Optimum Hydro Mask 50ml – R310

Hydrating, Soothing Mask for Dry, Stressed Skin. A deeply hydrating mask that replenishes essential skin moisture, with healing Aloe Vera to soothe and hydrate. It also has a calming effect on irritated skin. Skin feels more soft and supple with regular use. This deeply hydrating mask has the added benefit in that it can be left overnight to replenish the skin as a booster, twice a week. It is also lovely to apply after sun exposure to rehydrate and soothe the skin. Aqua Cacteen not only protects and hydrates the skin but has a potent anti-aging effect.

Illuminé Reviving Oil 15ml – R450

A luxurious oil treatment packed with antioxidants, vitamins, and minerals to dramatically improve skin moisture levels while restoring skin resilience. Regular use will soften and soothe the skin, sealing in moisture and reviving the skin’s youthful glow. Contains a blend of Jojoba oil, Argan Oil, and Sweet almond oil, which penetrate deeply without leaving a greasy film on the skin. This oil blend contains essential fatty acids which nourish and repair the skin’s barrier.

Placecol Vitamin E Silk 15ml – R390

Silky, Light, Vitamin E Serum for Skin Luminosity. This luxuriously rich yet remarkably light serum contains high levels of Vitamin E to lock in moisture and protect the skin. It deeply nourishes the skin to improve its overall condition, restoring vitality, radiance, and a youthful complexion. It acts like a glove to lock in moisture and prevent dehydration, making it an ideal makeup primer and providing a smooth glide for make-up application.

Illuminé Cream Cleanser 100ml – R390

A creamy skin cleanser that gently removes waste and skin impurities on a cellular level, whilst preserving moisture to leave skin smooth and comfortable. Contains lactic acid and Allantoin that condition and feed the skin whilst cleansing, leaving the skin soft and supple.

Illuminé Firming Day 50ml – R640

A firming and hydrating day moisturizer enriched with a special blend of active ingredients that protect the skin from damage caused by dehydration while stimulating collagen synthesis. Daily use will assist in firming the skin and restoring elasticity resulting in a more youthful appearance with a radiant healthy glow. Contains the unique ingredient ‘Myramaze’ (the resurrection plant) to improve the skin’s texture by strengthening the cells and revitalizing the skin. In addition, Pentavitin stimulates collagen and elastin synthesis, whilst Luminescine increases the skin’s brightness and radiance. The Impirata Cylindrica root provides long-lasting moisture for glowing, radiant skin.

The low down on what happens and how to combat the effect. [Brought to you by Placecol and Skinderm]

Our skin is a living and breathing organ. In fact, it is our first line of defense against the world. Keeping our skin strong and healthy helps us to ultimately be strong and healthy too.

Our skin can’t breathe as the mask forms a barrier to free movement of air. In addition, when we exhale our breath is made up of various gases one of the highest concentrations is nitrogen gas.

Excess exposure to nitrogen leads to unhappy skin as nitrogen is an irritant and is corrosive, leading to sensitivity and skin irritation.

Sweating releases toxins onto the skin and with nowhere to go they interact with the biome creating imbalance on the skin and causing skin irritation and breakouts. That is why PH balancing our skins is more important than ever.

Breakouts have become common for many, due to unhealthy environment created on the skin. Altered PH, high toxicity and sweating are a few of the culprits.

Sensitivity for many is also evident, partly due to the basic fact that the environment under the mask is not ideal, some masks are treated with antiviral/antibacterial components which can create sensitivity.

Barrier impairment is also evident due to constant friction of the mask against the skin as well as the general change to the skin’s homeostasis.

Touching the face to adjust the mask leads to exposure to the virus and other bacteria as well as day to day dirt and impurities. People are touching their faces more and more which is completely against protocol but they are often not cognoscente of the risk and it becomes a habit we consciously have to break.

The Placecol and Skinderm Solution

  1. PH balancing the skin is more important now than ever. Our skins PH is optimum at a ph of 5.5. This is in fact acidic and is part of our skins natural defense mechanism.
    When the homeostasis of our skin is disrupted ad our ph is altered it leads to a cascade of problems on our skins as the biomes [present on our skins to protect us die off and harmful ones grow due to the change in environment. Placecol Calming Mist/ Illumine Anti-oxidant mist/Skinderm Pure Toner
  2. Effective cleansing is imperative: The way we cleanse our skin is essential. We must use a good quality cleanser that is PH balance and gentle and non-stripping. Our cleansers should be part of the skin’s recovery process. Clean start facial wash/clean start facial milk Skinderm Pure cleansing milk /Skinderm pure cleansing gel
  3. Double cleansing in the evenings is recommended
  4. Anti-oxidant power
    Placecol and Skinderm are full of powerful botanicals delivering exceptionally high levels of anti-oxidants to boost skins immunity
  5. Desensitizing serums are necessary to reduce the irritation we are all experiencing on our skins. Placecol Rescue therapy and Skinderm Calming Elixir refresh and calm the skin with anti-inflammatory and refreshing menthol as one of the key ingredients.
  6. Hydrating serums and masks replace hydration lost by revolumising the skin. Placecol Optimum hydration mask or Skinderm hydrating repair mask. Use this as a nigh-time sleep mask
  7. Clay masks help to deep clean the impurities from the pores so as to minimize breakout. Try Placecol’s 2 in one clearing clay mask which is a 2 in 1 product combining dep cleaning clay with spherical exfoliation beads or our Skinderm pure clarifying mask.
  8. Gentle exfoliation helps the skin however over exfoliation or aggressive exfoliation damages the skins barrier function and will make it more susceptible to sensitivity and breakouts. Our gentle exfoliating refiner from Placecol or Skinderm’s Glo pads are gentle exfoliators with no aggressive granules but rather harnessing the natural acids from nature.
  9. High quality masks from breathable fabrics as natural as possible with minimal synthetics as the more synthetic the more irritation and sweating.
  10. Give sufficient time when safe to do so to remove the mask and breath in oxygen rich air
  11. Make sure mask fits comfortably

The Icelandic biotechnology skin care brand BIOEFFECT ® has a powerful anti-ageing EGF Eye Serum in its multi-award winning skin care line. The BIOEFFECT EGF EYE SERUM is a revitalizing formula specifically developed to target the delicate eye area. It contains a high concentration of EGF, a cellular activator which occurs naturally in human skin and turns on biological processes involved in the maintenance of healthy looking skin. BIOEFFECT is the only skin care brand in the world to boast EGF cellular activator made in plants, for higher efficacy and purity. The delicate eye area is shielded by some of the most vulnerable skin on the body. The skin around the eyes also bears the brunt of years of facial expressions. Combine that with environmental factors, sun exposure and genetics, and the eyes are one of the first places where volume, radiance and luminosity lose out to wrinkles, sagging and fine lines. This is why BIOEFFECT EGF EYE SERUM is an invigorating multi-tasker, specifically developed to target this area of concern. The refreshing, gel-like formulation immediately rebalances moisture levels around the eyes – leaving the skin looking radiant and firm– while providing long term, anti-ageing effect.

Double blinded, placebo-controlled clinical trials of the BIOEFFECT EGF EYE SERUM revealed that among 70% of participants there was an increase in collagen intensity at the eye area, 73% saw improved elasticity, and with 70% of users wrinkles diminished. 86% of participants in a user survey felt the BIOEFFECT EGF EYE SERUM provided a refreshed complexion.

Most eye creams come in jars or bottle packaging that are compromised by direct contact of the bulk of the formulation to the skin. The unique dispensing mechanism of BIOEFFECT EGF EYE SERUM maintains the integrity of the cellular activators inside, releasing the right dose needed for one application, and keeping the rest of the product free from exposure to the skin. The steel roller ball provides a soothing application of the serum and leaves the skin feeling refreshed and the eye area appearing brighter.

The BIOEFFECT skin care products are the culmination of more than 10 years of research by a pioneering biotechnology company in Iceland. The BIOEFFECT brand is the first to contain EGF made in plants. EGF is naturally forged in barley seeds grown in volcanic pumice and nourished with pure spring water in state-of-the-art greenhouses in Iceland. The green biotechnology ensures that the cellular activators included in the BIOEFFECT skin care products are more pure and stable than cellular activators produced in traditional production systems.

BIOEFFECT EGF Eye Serum, R990 is available from selected Placecol Skin Care Clinics nationally and online at and Takealot.


Placecol, a much-loved and trusted South African skin care brand turns 40 in 2020!

To celebrate this wonderful milestone, Placecol is taking the time to reflect back by honouring and celebrating the momentous journey started by their founder Elma Mckenzie, as well as looking forward by celebrating their customers, employees and partners who are part of this beautiful journey.

Looking Back

It all started in 1980 when Elma Mckenzie, a qualified radiographer and beauty therapist) and her husband (a pharmacist and homeopath) began their dream of manufacturing their own cosmetic skin care range.  As Elma herself explained, in those days there were no cell-phones or email communication and she had to rely on long waits through the post and travel long distances to get the ingredients she needed and learn about new skin care technology that could be used in conjunction with her products.  In addition, she had to physically go on roadshows to get her product known to the market, all this while raising her 3 children. 

When Esna Colyn became CEO of Imbalie Beauty in 2010, she was passionate about taking the Placecol brand forward to even greater heights.  Her continued drive has led to Placecol’s ‘7 day Promise’ and commitment to creating award winning skin care products and high quality treatments, which incorporate safe and effective technology to deliver visible results for Placecol customers. “This is our way of making a positive change in the world through improvement and empowerment as well as increasing the esteem of all” says Esna Colyn.

Life begins at 40 – Looking Forward

As a company that truly cares about all people and their well-being, Placecol decided to celebrate beauty, confidence, love and the essence of life with their hero theme for the year of ‘40 Ways To Celebrate You’.

“We don’t always take as much care of ourselves as we deserve, so for our 40th year, this theme gives us the opportunity to continue empowering all and reminds us that we are all unique and that each of us is writing a beautiful life story” says Placecol group CEO, Esna Colyn.

The theme has been divided into 8 key categories: Self, Health, Spirit, Relationships, Family, Joy, Work and Purpose, which are the very essence of a well-balanced life, with 40 specific aspects to embrace and enjoy. These will be communicated during the year as part of a social media campaign and within Placecol skin care clinics nationwide.  In addition, there will be a birthday celebration within the Placecol skin care clinics during the year.

Innovation in the 40th year

With innovation being an ongoing focus, just as last year saw the launch of Placecol’s revolutionary Excellence range, this year Placecol will be launching two limited edition products as well as introducing an exciting new ‘solutions driven’ treatment which will be only revealed once the entire group has received training.  “The education of our employees remains the most important cornerstone of the Placecol’s ethos” says Lisa Leibov, the group’s Head of Education.

“Our team is extremely honoured to follow in the footsteps of Elma and our predecessors and to continue building on the legacy started from Elma’s humble beginnings and her dream in Ermelo.“ says Esna Colyn.

The Placecol Promise is to transform skin with visible results in just seven days. Placecol products are not tested on animals, are allergen and paraben free and can be purchased at any of our Placecol clinics nationwide, online at or in selected Edgars outlets and pharmacies.