Fujifilm is proud to introduce the Instax Mini 40 instant camera, the new entry-level camera in the ever-growing Instax line-up. The Mini 40 embraces the old-school look-and-feel of film cameras thanks to its all-black leatherette body combined with a classic silver frame.
Despite its retro looks, the Mini 40 incorporates the latest technology, as found on Instax’s Mini 11 and Square SQ1 instant cameras released last year.
No worries with Automatic Exposure
With the ‘Automatic Exposure’ function, for example, the Mini 40 automatically optimises the shutter speed, flash output and other settings according to the overall shooting conditions. This allows for balanced prints that are correctly exposed in both bright outdoor and low-light indoor environments.
Users can also activate the ‘Selfie mode’ for taking selfies and close-up shots. The mode is initiated by pulling out the front edge of the camera’s lens after powering it on, making sure that any image taken from close up (30 cm – 50 cm) is in focus.
The Mini 40 is powered by two AA-batteries (included), and with a weight of only 330g (without batteries, strap and film) the camera is extremely portable. As an additional accessory and to compliment the camera’s style, Instax is releasing a stylish black camera case with stitching detail and a shoulder strap. Safely tucked into the case, the Mini 40 is ready for any picnic, party or road trip.
Ready for Contact
As can be gathered from the name, the Mini 40 uses Fujifilm’s Mini film, which provides a photo picture size of 62 x 46mm. The film packs are easy to load, with the camera able to print a beautiful photo in about 90 seconds.
Part of the fun of the Instax range is the wide variety of film types available for prints. Alongside the Mini 40, Fujifilm is introducing a new Mini-format film named “Contact Sheet”. The stylised black border design imitates a contact sheet, traditionally developed by film photographers in photographic dark rooms. The Contact Sheet film pack contains ten prints and can be used in all Instax Mini cameras.
Price and availability
Instax fans need not wait long, since the Fujifilm Instax Mini 40 instant camera will be available in South Africa on 21 April 2021, set to retail for R1 399 incl. VAT. Photographers looking for the Contact Sheet film pack can find it in stores or online on the same day, selling for a recommended R169 incl. VAT.
With Valentine’s Day around the corner, Fujifilm Instax believes that this day of love should be about creating memories together. And what better way to ensure memories are shared than having an Instax instant camera present on the day, or perhaps as a present for the day?
With this in mind, we offer a few suggestions for a Valentine’s Day filled with shared memories.
An amazing Fujifilm Instax Mini 11 Valentine’s Camera Bundle
Reasons to love: Looking for that perfect gift for Valentine’s Day? Instax has you covered with a bundle you just can’t help but love. Conveniently packaged, you receive an Instax Mini 11 camera, a carry case, four packs of Mini film and two Mini photo frames. It’s a beautiful gift for a special day and at a great price.
Cost: R1749, available online or in select retail stores.
The Fujifilm Instax Square SQ1
Reasons to love: The latest camera from Instax, the SQ1 is the easiest way to get into capturing classic Square shaped photos. Not only is the SQ1 extremely easy to use, but it has been redesigned for better auto-exposure and selfies. Plus, with a range of accessories, it is sure to fit your loved one’s lifestyle.
Cost: R1999, available online or in select retail stores.
The Fujifilm Instax Mini Link printer
Reasons to love: The Instax Mini Link offers the perfect way to print those beautiful memories stored on a smartphone. It’s easy to set up through the app and offers a number of interesting extras, including “Match Test” mode which scores your compatibility with a friend or someone extra special.
Cost: R1899, available online or in select retail stores.
New Instax Mini and Square film
Reasons to love: When printing memories, there’s no reason to only stick with the regular white borders for your photos. Instax offers a range of interesting film types on the Mini side, including Pink Lemonade, Shiny Star, Candy Pop or Confetti, while Square prints look amazing in a Black frame.
Cost: Starting at R155 (pack of 10) for Instax Mini film, and R179 (pack of 10) for Instax Square film.
FUJIFILM South Africa is proud to announce the launch of the instax mini 11, the highly anticipated follow-up to 2017’s best-selling mini 9. The mini 11 instant camera provides on-the-spot photo printing and comes with a number of features never seen before on instax mini cameras.
New features for better photos
The new instax mini 11 is the first entry-level model to feature the ‘Automatic Exposure’ function, providing better-looking photos in darker lighting conditions. Here the camera automatically senses the level of ambient light when the shutter button is pressed, optimising the shutter speed and flash output according to the surrounding brightness. The result is less flash ‘blowout’ indoors, with both the subject and background now correctly exposed.
Another feature that makes taking instax photos easier than ever before is the Selfie Mode, which is ideal for both selfies and close-ups photos. On the previous instax mini 9 camera, an adapter needed to be placed on the lens for selfies. On the new mini 11, the Selfie Mode can be activated by simply pulling out the front-end edge of the lens after powering the camera on.
Users will see the “Selfie On” mark on the edge of the lens, with the mini 11 now able to take photos at a closer focussing distance, around 30-50cm away. They can also conveniently frame their selfie by checking the little mirror panel on the side of the lens for composition.
Even more fun than before
The instax mini 11’s rounder, softer and compact style builds on the popular design of its mini 9 predecessor. The mini 11 is actually smaller in size than its older sister, making it easier to carry around, also weighing a bit less at 293g (without batteries, strap, and film). All said, it’s a fun looking camera, with contrasting design elements on the mini 11 achieved by using a different material around the lens from the rest of the camera body.
Those looking to customise their mini 11 can do so via two included accessories – a glow in the dark button and a jewel button which can be placed on top of the shutter button. There’s also a colour coded strap included in the box which fits around the wrist.
Powering the mini 11 are two AA-size alkaline batteries (included), able to provide enough battery life for 100 exposures. Talking of which, the mini 11 is just as quick to print out your photos, with an instax mini print ready in about 90 seconds after the shutter button is pressed.
Price and Availability
To capture a photo and see it develop instantly remains a satisfying experience. But being able to give that print to a friend or a loved one is what instax instant photography is all about – don’t just take, give!
The FUJIFILM instax mini 11 is coming to South Africa in five pale tone colours, namely Blush Pink, Sky Blue, Charcoal Gray, Ice White and Lilac Purple. The camera will be available locally in select retail stores and online starting mid-July 2020, retailing for R1 199 (incl.VAT), or as a kit with one pack of instax film (10 prints) for R1 349 (incl. VAT).
Fans of the instax will be happy to know that it will come with a range of accessories, including new camera cases and photo albums.
There’s a new INSTAX printer that’s set to change printing on the go. The INSTAX Mini Link smartphone printer weighs in at 200g, comes with unique functionality, and can be taken to any location, party or event for instant prints.
Africa just announced the launch of the INSTAX Mini Link, the latest in its
line-up of instant printing devices. The INSTAX Mini Link is a smartphone
printer with a variety of unique functions designed to make on-the-go instant
printing possible. Weighing in at just 200g for excellent portability,
this compact palm-top printer is an accessory that can be taken to any
location, party or event.
The INSTAX Mini Link creates
high-quality INSTAX instant prints from a smartphone camera roll. Using
Bluetooth*1, the Mini Link app*2 connects a smartphone to the
printer. The app allows users to enjoy a variety
of creative features, with Bluetooth providing a quick and seamless
transfer of images.
of the Mini Link can active different modes depending on how the printer is
placed. Stand the Mini Link vertically and the traditional Print Mode is
activated, allowing one to print images from a smartphone and even select a
frame from a video to print. When printing with friends, Fun Mode is selected
when the Mini Link is placed horizontally. This gives users access to a range
of features, including Party Print, Collage Print and Match Test, a fun way to
check the compatibility of friends.
The main features of the INSTAX Mini Link include:
Lightweight Portability and Speed
the functionality offered by other smartphone printers in its class, the
lightweight, handheld INSTAX MINI LINK transfers a print in about 12 seconds,
supports continuous printing, and is capable of printing about 100 INSTAX
prints per charge.
Video Print functionality prints a selected
frame from smartphone video
the best moment was recorded on video. With the Mini Link app, one can scroll
through smartphone video frames to find the perfect moment, select the
stand-out shot and then print it.
Party Print creates a single picture with
photos sent from multiple users
This function connects up to five smartphones to the app, combining a selected
picture from each device into one INSTAX collage print. An option within this
function is Surprise Mode to keep the final image a secret until the print
Customise INSTAX prints with design frames
INSTAX Mini Link app contains a variety of design frames that can be
overlaid onto images for a truly one-of-a-kind INSTAX print. Smartphone images
can also be enhanced with artistic filters or by changing the brightness,
contrast and saturation of the image. Users can combine up to eight pictures
into a single INSTAX print collage via the app.
Dedicated app designed for intuitive
INSTAX Mini Link app has been designed for intuitive operability such as
swiping up on the smartphone screen to easily transfer a picture for printing.
The printer can also receive picture data from FUJIFILM’s X Series and GFX
System digital cameras via the FUJIFILM Camera Remote app*3 to produce prints.
Using the Mini Link as a remote control
main unit carries a built-in motion sensor, so when taking pictures from the
INSTAX Mini Link app on a connected smartphone, the printer can be used to
remotely control the smartphone camera. For example, a user can zoom in by
facing the printer down, zoom out by facing up, and release the shutter by
pressing the power button. Users can also print multiple copies of a picture by
holding the INSTAX Mini Link upside down and pressing the power button.
I have the Instax Mini LiPlay but is it wrong for me to also want the INSTAX Mini Link?
INSTAX Mini Link smartphone printer will be available in the following colours
The INSTAX Mini
Link smartphone printer will be available in three colours – Dusky Pink,
Ash White and Dark Denim. The South African release date and retail price of
the INSTAX Mini Link will be announced soon.
*1: Bluetooth® work mark and logo are
registered trademarks of Bluetooth SIG, Inc., used under license.
*2: A free app compatible
with Android phones and iPhones. It can be downloaded from Google Play in the
case of Android phones and App Store for iPhones. Android and Google Play are
trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks
of Apple Inc.
*3: The FUJIFILM Camera Remote is a free app for smartphones and tablet
devices, provided to users of the X and GFX Series of Fujifilm digital cameras.
Pictures in a Wi-Fi-enabled digital camera can be sent one by one to this app
so that users can view them on their smartphone (or tablet device).
“Taking an image, freezing a moment, reveals how rich reality truly is.”
There is one thing you need to know about the new Instax
Mini LiPlay… It is the best Instax ever released and this is why:
You can take photos with the digital camera
Apply filters and frames
Record a voice note and print it to the photo by
It has a selfie mirror
You can print from your phone
It uses the same film as your Instax Mini 8 or 9
It is super easy to use
The Instax Mini LiPlay is available in speckled white, black
and rose gold. It comes with a strap and battery charging cable. It will set
you back over 2k, but if I had to choose… this camera would be top of my list
in the instant photo category.
You can also opt to get the Instax SP2 Printer to print
photos from your phone, but if you get the LiPlay you have the best of printer
and digital camera plus the only camera (as far as I know) that will let you
link a voice memo to it.
…and yes, I am well aware that there are places that will
print your photos to an Instax film, but they won’t add frames or crop it a
little. I did this, at home, in my own time, with my own Instax camera.
…or you could just have your photos printed in the mall. On
that note, FujiFilm has developed a new app you install on your phone. You can
find the nearest printer that uses the app, load the photos you want to print
into the app and send it to your chosen location (you’ll have to pay before
they print), but still, no memory sticks and WhatsApping your photos.
The first thing I did with my Instax Mini LiPlay…
Print photos of my mom! Then my kids… The best part was that
I could go back in time and print old photos. This camera gave me something
that no other camera currently on the market could.
I’m making an album for each of my kids, so that no matter what, they will always remember the good times they had with us.
A picture is worth a thousand words, but the memories are priceless…
…and this is where I am
After a big loss you realise what you won’t have anymore. This is where a printed photograph will help you to keep those memories fresh in your mind and the good times close to your heart.
When I was asked to review the Instax SQ20 I didn’t really
want to, because I have an Instax LiPlay – and you don’t need more than that in
life… or so I thought.
The Instax SQ20 is a hybrid instant camera (shoot – edit – print) which makes it a great gift for any shutterbug. It is a fun camera that takes the gamble out of printing.
What I really like about this camera is automatic flash and colour editing capabilities. I don’t think it has the oolala appeal of an Instax Mini, but has a rather utilitarian design – I’m not complaining. I really, really like the square photos as it offered more space to fit stuff into the frame.
Offers a digital display on the reverse of the
camera to let users preview images before printing Video capture and zoom
18 simple filter effects and 6 colour filters to
apply with a dial button
Up to 4 x zoom
Frame-by-frame video grabbing – great when you
have kid or cats that won’t sit still
Selfie mirror – and if you don’t like it,
discard and try again with no printing
I fell out of love with my Instax Mini 8 and 9. It can’t give me what I need, to print the memories I already have and I can’t move onto capturing new memories just yet.
We were next to my mom’s sickbed for a month, day in, day out from 9 to sometimes after 6. At first we hoped she would get better, get out and give us all hell again. She didn’t get better, she got worse day after day. She shrunk and all we got do was be there until the end.
Those last images of her are etched onto my mind – and those are the only images I want to forget. That is not who she was. That is not her life. That is not her.
She made enough memories to last us a lifetime more – and we have them spread out on albums and in our phones. I’ve started printing them to help me come to terms with the loss of my mom – but also to replace those haunting hospital images in my mind.
The day I realised what I needed…
I went to the Instax mini LiPlay and Printlife Exhibition launch at Sandton City. I didn’t want to go out just yet, but I’m glad I did because I tried out the FujiFilm SmartPrint app and printed a few photos of my mom and family. The best part of my day was winning an Instax mini LipPlay. This little camera gave me what I wanted, instant print from my camera phone.
I’ll do another post to show you how to create a memory jar with Instax photos – because that’s what I did with these precious photos.
Sometimes we are tempted to buy the cheaper of the 2 because we can’t see the difference – or it doesn’t matter because we want a specific colour. I used to have an Instax Mini 8 and although nothing is wrong with it I was just too happy to pass it onto my sister when I received and Instax Mini 9 – and this is why:
The Instax Mini 8 and Instax Mini 9 is so similar that you could easily think they are the same, but the Instax 8 was released with a limited colour range and without a selfie mirror or close-up lens attachment.
Key differences between the Instax Mini 8 and Instax Mini 9
Instax Mini 8
Instax Mini 9
Available in white, pink, blue, yellow, black, raspberry and grape
Available in lime green, cobalt blue, ice blue, flamingo pink, smoky white
Can buy selfie mirror attachment
Has a selfie mirror built in already
Can buy close-up lens attachment
Close-up lens attachment included
Strap is a round rope
Strap is a flat ribbon
There are however a few limited or special edition colours and cartoon model Instax cameras like the Instax Mini Hello Kitty and Minions.
I didn’t expect to see Maasai in Zanzibar, so it was a bonus. I first spotted a Maasai walking on our trip from the airport and then at the hotel.
The Maasai people, as you know, are known as brave warriors that would go as far as take a kill from lions. They are born hunters and learn to use quite primitive (but effective) weapons. Their traditional clothing always include red, but also some blue – and consists of 2 sarongs, a belt to hang their weapon from and sandals.
The first full day on the island, after we received the news of my father-in-law’s passing, I spent my time taking photos and chatting to the beach walkers. Then I met Ngulele, one of the Maasai. He noticed that I walked around on my own with 2 cameras and he stopped to ask if all was OK. I briefly chatted to him and expressed my wish to take photos of the Maasai at the resort – and asked if he could organize this. He quickly agreed.
That night I was sitting outside watching the sunset when he stopped to chat with me. He told me that he goes home once a year depending on when the low season is at the hotel. He usually only goes home for a month at a time. He said that most of the guys did the same and that we can take the photo the following night.
The following night they all arrived. The excitedly chatted to each other and loved that I specially asked to take photos of them. However, next moment one of the Maasai was snapping pictures while I got to be in the picture holding a traditional weapon. These pictures were taken after the sun set… so I’m super chuffed they came out so well!