There is something about owning a piece of Pandora jewellery and being able to make it your own. I wear my travel bracelet almost every day and if I pass a Pandora shop or seller I always pop in to take a look and maybe add another charm to my or the kids’ bracelets. The Rebelle in Wonderland Collection is currently speaking to me and the new Pandora Me Collection is truly a cute collection for Gen Z.
What makes you, you? Reinventing symbols in an entirely new way, Pandora Me explores self-identity through a brand-new collection of sterling silver micro dangle charms and single stud earrings, bracelets and a safety pin brooch that enables a new generation to create empowering jewellery looks based on the stories that make them who they are.
Reimagining the notion of miniature inkings through jewellery, looking at the way we use symbols and messages to express who we are as individuals, the small, hand-finished sterling silver symbols are powerful markers of personality and open to interpretation. From blue moons to bumble bees and music notes to magical unicorns, every piece has a meaning; it’s up to the wearer to define it.
The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It’s a more playful way to express yourself and your story — jewellery doesn’t have to be serious.
Pandora’s creative directors, Francesco Terzo and A. Filippo Ficarelli
The new collection is faced by the actor and activist, Millie Bobby Brown, who has signed a two-year contract to represent Pandora Me. The casual and cool campaign images, shot by noted photographer Cass Bird, feature Brown wearing her favourite symbols and sharing the personal stories behind each piece.
Meet Millie Bobby Brown — The Face of Pandora Me
The 15-year-old actress is a multifaceted talent on and off the screen and her professional accolades are well-known. She captured the hearts of millions in major television roles and is set to make her silver screen debut in summer 2019.
Beyond her professional talents, Millie’s passions for important social causes elevated her to become the youngest person ever to be included on TIME Magazine’s annual “100 Most Influential People” list, and UNICEF appointed her the youngest Goodwill Ambassador in the program’s history.
In addition to her tell it like it is attitude, Millie’s 18 million Instagram fans follow her page for fashion moments, her impressive rap skills and behind the scenes look at her life.
When she’s not using her profile to celebrate personal stories with her fans, Millie uses her stardom to advocate against bullying and the negativity on social media.
Millie Bobby Brown was born on February 19, 2004 in Spain to British parents, and moved to Orlando, Florida in 2011 where talent scouts discovered Millie. She has three siblings, and today she resides in London and Atlanta, Georgia.