A sleepless night and some browsing on Yaga landed me one of my dream dolls at the most unbelievable price! Day-to-night Barbie is mine now!
I am just having the best time ever in my Barbie era
- 2400 views on Youtube
- Only 209 views… but more than 2 hours of watch time on Instagram! People were really invested in finding out where I bought this amazing handbag from. It is from Zara and full leather – and I got it on the biggest sale ever. had to drive to Pretoria to get it. It was worth the drive.
- 1600 views on Youtube
From a young age, many girls begin to develop limiting self-beliefs. New research indicates the challenges that young girls face don’t lie in their lacking self-confidence or drive; rather the gaps often occur in the world around them. This is the year that Barbie, in collaboration with The TechnoGirl Trust, will work towards closing the gap between South African girls and their dreams, especially those aspiring to become the next generation of engineers, technologists and scientists.
Focusing on STEM (Science, Technology, Engineering and Mathematics) careers, and industries that have predominantly been male dominated, this partnership will empower girls by entering them into job shadowing opportunities. The objective of this initiative is to provide access for girls to experience the world of work in a professional environment and therefore to develop insight, aspiration, as well as life skills, to better equip their career decision making.
Barbie, as the original girl and women empowerment brand, has kicked-off this year’s Dream Gap project in South Africa, offering participants the resources and support they need to continue to believe that they can be anything. The local partnership with The TechnoGirl Trust aligns to their mission of investing in youth development through ongoing and holistic support. By collaborating with partners to empower women and girls, to better equip them for entry into Science Technology Engineering and Mathematics career fields, Barbie and The TechnoGirl Trust are entering into a long-term partnership which will unfold over the next few years, to change the lives of girl children in South Africa for the better.
“Progress has been made toward gender equality, however, stereotypes and societal biases still exist that can affect a girl’s trajectory and future choices. The Barbie Dream Gap Project, which was started in 2019, is a global mission dedicated to closing the gap by challenging gender stereotypes and helping undo the biases that hold girls back from reaching their full potential,” Says Terusha Naidoo, Barbie Marketing Manager for South Africa.
According to the WEF Global Gender Gap Report 2022, less than 13% of women choose STEM careers. “Our job shadowing programme has been designed on the understanding that exposure to the public and private sector workplaces can significantly contribute towards motivating girls to take up STEM careers that are in demand and where women are under-represented,” says Ms Staff Sithole, chief executive at TechnoGirl Trust.
“Since 2005, TechnoGirl, through our job shadowing programme, has enabled girls to experience STEM careers and ultimately, make informed career choices. In collaboration with United Nations Children’s Fund (UNICEF) and the Department of Basic Education, to date, TechnoGirl has seen over 26 000 girls go through the structured programme and, on average, 75% of the beneficiaries advance to register for STEM careers,,” adds Sithole.
As efforts by the TechnoGirl Trust have begin to identify girls for the Dream Gap Project in South Africa, the first intake will happen in March 2024, when the first cohort of Grade 9 girls will start their journey in the TechnoGirl job shadowing programme. TechnoGirl Trust will work closely with the Department of Basic Education Districts and Schools, host companies, and Barbie, while implementing the established and structured programme set out by them. Girls will experience the impactful, life-changing benefits of the programme, across the 4 years that they are part of it.
The new Barbie Dreamhouse is a highly anticipated item this year, that is already a hit with kids and parents, for all the right reasons. Behind the stylish designs and integrated play opportunities are incredible benefits and features that we don’t always see or know about… So, here are 5 interesting facts about the new Dreamhouse that you didn’t know:
- It is a symbol of childhood dreams. The new Barbie Dreamhouse is a symbol of childhood dreams for many children. It promotes creativity as it’s a place where they can imagine themselves as anything they want to be, from a doctor to a fashion designer, and everything else in between. By creating their own scenarios, children develop critical thinking skills, learn to think outside the box, and practice social interactions with their dolls, fostering empathy and emotional intelligence.
- The Dreamhouse can help children develop their fine motor skills, and a sense of autonomy, personal expression, and decision-making skills. As they experiment with the customisable design, children develop their sense of style, spatial reasoning, and the ability to make independent decisions.
- The Dreamhouse includes educational elements, such as mini science or art stations, sparking curiosity and a love for learning in children while they play. It also features a dedicated space for storytelling, inspiring children to create and share their narratives, enhancing language skills, their vocabulary, narrative structure, and communication skills, boosting their confidence in expressing ideas and engaging with others.
- The Dreamhouse encourages doll play, which can also help children develop their social skills, their emotional intelligence, and their self-esteem. Doll play can also help children learn about empathy, compassion, and responsibility. By engaging in cooperative play, children develop important social skills such as communication, negotiation, and teamwork, building friendships and fostering a sense of community.
- It can also help them learn about different careers and different cultures and promotes diversity and inclusivity by featuring dolls of various ethnicities, body types, and abilities, helping children embrace and celebrate differences. Through play, children learn about diversity and develop acceptance, respect, and understanding for people from different backgrounds, cultivating a more inclusive and compassionate mindset.
If you are looking for an iconic item that will provide your child with hours of fun, learning and personal growth, the new Barbie Dreamhouse is the ideal option. It is sure to become more than a cherished childhood memory.
Saying that I am excited about the new Barbie movie is a gross understatement! According to a an article I came across, the set creators of “Barbie The Movie” took their dedication to the next level by incorporating an unprecedented amount of pink into every aspect of the film. So much so, in fact, that it reportedly caused a temporary shortage of pink in the market – and let me tell you, I find that absolutely awesome!
Let me tell you, I want that MEGA Barbie Dream House. I have all the other Mega Barbie sets and just love building them with Lexa. I know that Lily would absolutely freak out if I bring home the Hot Wheels Barbie Corvette remote control car – no Barbie will have to take a Jeep ever again.
Mattel, Inc. (NASDAQ: MAT) announced today a new collection from across the portfolio of Mattel brands inspired by the highly anticipated “Barbie The Movie”. Created in partnership with Warner Bros. Pictures, Barbie The Movie debuts in theaters nationwide on July 21st.Fans can now take home a part of Barbie The Movie and play out even more stories with toys from brands including UNO®, Hot Wheels®, Fisher-Price®, MEGA™, and Barbie.
The line of “Barbie The Movie” dolls features look fans will see in the movie, reflecting the signature styles of Barbie, Ken, and new characters as they traverse through Barbie Land and beyond. The collection emulates the Barbiecore™ and Ken-ergy™ felt in the feature film, from their first-look outfits to the matching sets worn in the movie. The collection features several recognizable and must-have accessories, including a mini replica of Barbie doll’s iconic three-story Dreamhouse™ from MEGA and a stunning pink RC Corvette® from Hot Wheels.
“Barbie The Movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President, and Global Head of Barbie & Dolls, Mattel. “The new line of Barbie The Movie Mattel toys perfectly captures the fun and joy of Barbie that is at the heart of the film. This collection allows fans of all ages to celebrate their favorite characters and scenes from the movie. What an incredible way to kick off the summer of Barbie!”
Barbie The Movie doll line includes:
- Barbie The Movie Doll Pink Gingham Dress: Models a vintage-inspired pink and white gingham dress, complete with daisy chain necklace and pastel pink heart-adorned pumps.
- Barbie The Movie Ken Doll Pastel Stripe Matching Set: Wears a beachy, pink and mint green striped matching set with surfboard in tow.
- Barbie The Movie Doll Plaid Matching Set: Touts an impeccably coordinated three-piece matching pastel plaid set with puffy skirt, cropped jacket, and matching blouse.
- Barbie The Movie Ken Doll Denim Matching Set: Clad in an all-Demin look with an open vest and matching light wash jeans, featuring a glimpse of iconic Ken boxers.
- Barbie The Movie Doll Gold Disco Jumpsuit: Shines in a sequined disco jumpsuit featuring big disco hair, metallic jewelry and golden heels.
- Barbie The Movie Doll Pink Western Outfit: Wears an eye-catching, Western-themed matching pink denim vest and flare jeans with a cowboy hat and boots.
- Barbie The Movie Doll Gloria Pink Power Pantsuit: Looks fierce in a three-piece pink suit featuring satiny blazer, matching blouse, and pinstriped trousers with fashionably split cuffs.
- Barbie The Movie Ken Doll Gold and White Disco Tracksuit: Embodies luxe quality and casual style in a white tracksuit with metallic gold color-blocked sleeves and a shiny “K” accent to add star power to the ensemble.
- Barbie The Movie Doll President in Pink and Gold Dress: Wears a full, satiny gown that features a sparkly off-shoulder bodice and shimmery gold accents that trail down her skirt.
- Barbie The Movie Fashion Pack: Includes three iconic Barbie outfits from the movie: a blue and white sundress, gingham pink blouse and short set, and dreamy pajama outfit.
- Barbie The Movie Pink Corvette Convertible: Featuring a curvy retro silhouette and pink paint job, with film-inspired details like white wall tires and chrome rimes.
Along with Barbie items inspired by the characters in “Barbie The Movie,” Mattel is also releasing a collection of products celebrating the live action feature film across the larger Mattel portfolio, including:
- UNO Barbie The Movie: Deck features graphics inspired by characters and scenes from Barbie The Movie – including a special “Played With Too Much” rule that will have players both discarding and drawing cards.
- Little People Collector Barbie The Movie: Bringing four of the film’s iconic characters down to Little People figure size and styled in memorable outfits including Barbie, President Barbie, Ken, and Gloria.
- Barbie The Movie MEGA Dreamhouse: Buildable replica of Barbie’s iconic 3-story DreamHouse as seen in the film, including spiral staircase, pool, and slide.
- Barbie The Movie Hot Wheels RC Barbie Corvette: Radio-controlled 1956 Corvette Stingray that can fit two Barbie dolls to create authentic road trips with Barbie.
- Barbie The Movie Hot Wheels Die-Cast Pink Corvette in 1:64 Scale: Features Barbie deco – in Barbie pink – as a Hot Wheels 1:64 scale die-cast car.
The Mattel collection of “Barbie The Movie” products, available in collectible packaging, will be at selected South African retailers nationwide from Mid-June.
In continued celebration of “Barbie The Movie,” Mattel will also be releasing an array of movie-themed products with over 100 brand partners across fashion, beauty, accessories and more starting this month.
Toy manufacturing giant, Mattel, has announced the launch of its latest creation: My First Barbie. Since 1959, Barbie has been inspiring children with toys that encourage imagination, expression and discovery through play and this year’s line is no exception. This year, Barbie is introducing a brand-new innovation in the dolls category that will change how preschool aged children play and interact with Barbie as a character. My First Barbie, the first-ever Barbie doll specifically designed for preschool-aged children.
The My First Barbie doll features the same look and feel that Barbie fans know and love but is updated with large accessories, easy-to-dress Velcro fashions and a larger, soft doll body made for smaller hands and growing imaginations. The My First Barbie line includes easy-to-play accessories such as fashion packs, pets, bedroom playset and a teatime playset, all made for younger fans to expand storytelling themes young kids love.
The doll that boasts an array of unique features which make it perfect for little hands. My First Barbie doll is larger than a standard Barbie doll, standing at 34,29 CM compared to the standard 29,21 CM. From its soft and huggable body to its large, easy-to-style hair, My First Barbie is built for the perfect playtime experience. Mattel recognises that young children need toys that are easy to handle and safe for them. That’s why My First Barbie is made with non-toxic materials that have been tested and approved for children aged three years and above. This means that parents can rest assured that their child is safe while they play with My First Barbie. But My First Barbie is not only safe for children to play with, but it also offers many unique benefits.
For starters, My First Barbie promotes imaginative play and creativity. Children can create their own storylines and scenarios, and the doll’s versatile hair allows them to try out different hairstyles. This helps develop fine motor skills and hand-eye coordination. My First Barbie’s colourful outfit also provides visual stimulation and encourages children to explore different colours and patterns. My First Barbie’s smaller size is perfect for little hands and makes it easy for children to carry her around wherever they go.
The Mattel Global Consumer Insights team conducted an exploration on what parents look for in a doll for their preschool-aged children. The research showed that while many parents want to buy Barbie dolls for their preschool-aged daughters, some feel like their daughters aren’t old enough to play with the standard sized Barbie doll given their currently dexterity. Preschool-aged kids want to brush hair, change outfits, and tell stories but may require help from an adult with the traditional Barbie scale.
In fact, nearly 60% of parents who had not yet purchased Barbie dolls for their 3-year-old daughters cited concerns with dexterity.* Based on description alone of the My First Barbie doll, 94% of parents were interested in purchasing the doll for their daughter.*
Parents also indicated that they are likely to choose a toy for their daughter based on a favorite character, and this ‘favorite’ status is often driven by content exposure. This finding led to the creation of My First Barbie YouTube content, the first Barbie animated special designed for preschoolers. Inviting younger kids to ‘meet’ Barbie and be introduced to her inspiring world.
In addition to its unique features, My First Barbie also has an affordable price point, making it a great option for parents who want to introduce their child to the wonderful world of Barbie without breaking the bank. This new doll is sure to bring joy and delight to any child’s playtime, while also providing a safe and educational experience. You will see the smile on your child’s face grow as they begin their journey into imaginative play!
Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honouring over half a dozen women worldwide who are leaders in STEM with one-of-a-kind role model dolls made in their likeness. Barbie knows that seeing is believing – and access to successful female role models in STEM is essential for children to build and maintain an interest in the industry.
Women make up less than one-third of the STEM workforce,* and it’s proven that girls are systemically tracked away from STEM throughout their education.** To show girls that they can be anything, Barbie is proud to continue its commitment to recognizing female role models and highlighting careers which are historically underrepresented by women.
“Barbie is dedicated to showcasing women who are role models from all backgrounds, professions, and nationalities so that girls around the world can see themselves in careers that might not always seem as accessible,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “STEM is a field where women are severely underrepresented, and our hope is that honouring these seven leaders in science and technology will encourage girls to follow their passion in this field. This International Women’s Day, we’re proud to continue our work in closing the Dream Gap and reminding girls of their limitless potential.”
The Barbie brand’s lineup of global female role models includes three exceptional sisters from the United States – Susan, Anne, and Janet Wojcicki – who can serve as inspiration in a variety of STEM fields for the next generation of women leaders. The full global lineup being honoured with one-of-a-kind Barbie dolls made in their likeness includes:
- Susan Wojcicki (United States): Longtime YouTube CEO
- Anne Wojcicki (United States): Co-Founder and CEO of 23andME
- Janet Wojcicki (United States): Professor of Pediatrics and Epidemiology at the University of California, San Francisco
- Katya Echazarreta (Mexico): Electrical Engineer and Science Show Host
- Dr Maggie Aderin-Pocock (United Kingdom): Space Scientist and Science Educator
- Prof Dr Antje Boetius (DE): Marine Researcher and Microbiologist
- Yinuo Li (China): Co-Founder of ETU Education
“It feels surreal that my family’s stories might interest and impact the lives of girls worldwide. My sisters were some of my strongest role models growing up and we all built careers based on our interest in STEM. Our parents fostered independence and a belief that we could truly be anything we wanted to be when I grew up, but most important was to pursue a passion,” said Anne Wojcicki, Co-Founder and CEO of 23andME. “I’m honoured to celebrate International Women’s Day this year with Barbie alongside my family and these other powerful women in STEM leadership roles. I hope that sharing our stories encourages young girls to try something new, face something that may scare them, and look at challenges as exciting opportunities.”
“I understand first-hand that role models are essential for young girls to see what’s possible. When I was starting my career, I struggled to find inspiring stories of other women excelling in STEM – and especially in epidemiology,” said Janet Wojcicki, Professor of Paediatrics and Epidemiology, UCSF. “I have been impressed with the increasing global relevance of Barbies for girls from all communities and seen first-hand through my work the relevance of Barbie for sub-Saharan African and Latinx girls. I’m honoured to serve as a Barbie role model this year and help children worldwide see women in places that they might want to be in one day.”
“Growing up, I didn’t imagine that I would have a career in tech,” said Susan Wojcicki, Longtime YouTube CEO. “My sisters and I found jobs we love and discovered how creative and fulfilling careers in STEM can be for women. I spent nearly 25 years working at Google and nine years as the CEO of YouTube, and it was an incredible experience. I hope Barbie’s International Women’s Day celebration will remind girls around the world that they can do anything.”
Barbie worked with Susan Wojcicki on a YouTube-produced custom “Short” content. In the video, Susan answers questions on empowerment and shares the lessons she’s learned along the way to becoming a top tech CEO.
In addition, Barbie will pay tribute to all these global role models through a special episode of the Barbie You Can Be Anything Series – an inspiring digital series featuring conversations with female role models – with Anne Wojcicki as she shares the fun of science, genetics, and DNA with kids from the Boys and Girls Club.
In further commitment to leveling the playing field for girls globally, Barbie established the Barbie Dream Gap Project in 2018, a multi-year global initiative created to raise awareness around limiting factors that prevent girls from reaching their full potential. Since launching, the brand has committed over 1.5 million dollars through the Barbie Dream Gap Project to nonprofit partners on a mission to achieve equality by fueling education, leadership skills and mentorship opportunities for girls.
* According to the United States Census Bureau
** According to the American Association of University Women
Join Lexa and Lily as they open and explore the exciting Barbie Color Reveal (little) Mermaid dolls! These dolls come with a unique surprise element – their color is hidden, and the girls get to discover it as they unbox each toy. Along with the doll’s color, the girls will also reveal the beautiful and unique mermaid tail. If you’re a fan of Barbie dolls and all things related to mermaids, you won’t want to miss out on the fun and excitement of this unboxing video. So sit back, watch in anticipation, and hit the like and subscribe button to keep up with more exciting toy videos from Lexa and Lily!
Lily got a Barbie Color Reveal MerBaby and they are the cutest little mermaids!
With Barbie, you can be anything – including a cake shop owner that orders her mother to go get her some customers…
It’s fun to bake!
Once we set up the bakery, which was super easy, it was time to bake a few cakes with the pink and blue Barbie Dough. We filled up the oven “baking trays” and then Lexa made the cakes rise with the white lever. She added a rainbow on top of her cake and flowers on top of cupcakes.
She brought over our Barbie dining room set and a Chelsea and Ken as her very first customers. Her sister joined in the fun by paying her in 5c coins to join in on feeding the customers.
Included in the Barbie Bakery Playset
We received a Barbie with pink hair and a little apron dress included in the set. It also comes with a cash register terminal, 2 Barbie dough tubs to use as batter, an assortment of cake decorations, measuring spoons, cake cutter and cupcake tray.
The Barbie Bakery Event
We suited up in our Barbie chefs hats and aprons and was duly put to work in The Cookery’s kitchen to make our very own brunch.
The kids mixed, whipped and scooped before the friendly staff put everything in the oven.
Lexa was so proud of the “cupcakes” she helped to make and we were lucky enough to take home one for dad.
*We were gifted this set as part of an event.